Jon Cerf Pioneers the Growth of Core Progression

A graduate of Baylor University, Jon Cerf had plans to continue onto Med-School. However, some part-time work in the landscaping industry during high school introduced him to the rewards of independent business and led to a new life path.

The Beginning of a Core Progression Fitness Center

While employed at a big-box gym, Cerf noticed the dissatisfaction of clients. Most lacked the knowledge, direction, and motivation to achieve their goals, leading to a rapid turnover of membership. Medical School was quickly forgotten, as Cerf saw a missing necessity in the fitness marketplace and began to form the idea for Core Progression Elite Training.

Professional Personal Training & Wellness Services

Cerf opened the first small studio in a rented facility in 2010. A focus on personalized attention combined both physical and mental health and well-being. Taking personal training still further, the business offers massage therapy, chiropractic treatment, physical therapy, and weight loss/nutrition counseling. Programs are designed to meet the specific goals of the client, and each client works with a personal trainer suited to their personality. This innovative concept not only distinguishes Core Progression from traditional fitness centers, but resonates with the clientele. Their success translates into a rapidly growing business.

Determined to avoid pitfalls, Cerf contacted the SBDC before moving forward. Since then, Core Progression has expanded into franchising and currently includes three corporate owned locations and ten franchised locations. The corporate sites are centered in the Denver area, with potential franchised studios looking to open across the country, including Florida, Texas, Nevada, Kansas, California, Oregon, and Massachusetts. The five-year goal is a total of fifty combined corporate and franchise locations. Learn more about this success story with the Colorado SBDC.

Ready For Results?

Contact Core Progression

West Arvada
West Arvada
16255 W 64th Ave suite #3
Arvada, Colorado 80007
Olde Town
Olde Town
5790 Yukon St
Arvada, Colorado 80002
Northglenn
Northglenn
10693 Melody Dr
Northglenn, Colorado 80234
Lakewood
Lakewood
12600 West Cedar Drive
Lakewood, Colorado 80228
Austin
Austin
9800 N Lake Creek Pkwy Suite #100
Austin, Texas 78717
Boulder
Boulder
The Village Boulder Shopping Center
2525 Arapahoe Ave Building H7
Boulder, Colorado 80302
Jon Cerf Pioneers the Growth of Core Progression
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