Every December, we at Entrepreneur like to make our predictions for what will be the hottest franchise categories in the year ahead. How do we decide? For one thing, we consider the data that we’ve collected over the past year. We look at the types of businesses that are just beginning to franchise in large … Continued

With over a decade of experience and success in the Denver area, Jon Cerf is expanding his unique brand of fitness training across the country. The pioneer and owner of , Cerf started his business in 2008 and quickly evolved into three local locations. Franchise Expansion More recently, five franchise territories were sold with the … Continued

A graduate of Baylor University, Jon Cerf had plans to continue onto Med-School. However, some part-time work in the landscaping industry during high school introduced him to the rewards of independent business and led to a new life path. The Beginning of a Core Progression Fitness Center While employed at a big-box gym, Cerf noticed … Continued

Fitness is in. Or perhaps more accurately, the idea of fitness is in. One out of every five Americans are heading to the gym, or at least paying for a membership. Which puts the fitness industry in a pretty sweet spot: a largely unhealthy and overweight population is looking for ways to get in shape. … Continued

Core Progression is an elite personal training franchise that believes everyone should have the opportunity to work with a great trainer. After graduating with a B.S. in exercise science from Baylor University, Core Progression founder and CEO Jon Cerf returned to his hometown of Denver, Colorado and successfully launched Core Progression in 2008. His award-winning … Continued

Jon Cerf, Founder of Core Progression Elite Personal Training, sat down with Franchise Gator to discuss the fitness industry. While discussing the past, present, and future of the industry, Jon talks about how Core Progression stands out and the success that he sees Core Progression heading towards. Q: Why do you think your company stands … Continued