With over a decade of experience and success in the Denver area, Jon Cerf is expanding his unique brand of fitness training across the country. The pioneer and owner of Core Progression, Cerf started his business in 2008 and quickly evolved into three local locations.
Core Progression Franchise Expansion
More recently, five franchise territories were sold with the intention of opening locations in Miami and Fort Lauderdale, Florida and Las Vegas, Nevada. This latest development is the second out-of-state deal and brings Core Progression up to ten territories sold. Sites in Lakewood and Boulder are planned to open this summer. Longmont and Austin, Texas hope to have their facilities up and running in the coming fall.
The success of this results-driven fitness strategy is not surprising. However, the rapid growth isn’t the result of extensive marketing. Clients are buying up the franchise locations, realizing the potential of the opportunity. A franchise lease is in the finalization stages for RiNo, and there’s discussion for additional franchise locations in Portland, Wichita, Laguna Beach, and Boston. By current count, a total of twenty Core Progression facilities will be operating by the end of the year.
Interested in opening your own Core Progression franchise? Contact us today!
Cerf, an Arvada native, created his business model after a year of working at 24hr fitness. Seeing the rapid turnover of clientele, he recognized the flaws in the quantity over quality approach and developed a customized strategy. Now, Core Progression focuses on personal training, small group training, and group fitness classes, offering a variety of workouts aimed at achieving results. Tailoring the program to the specific goals of the individual not only adds up to a greater success rate, but also exceptional retention. Read more in BusinessDen.